Activating Support with Intention: Strategic Fundraising + Donor Engagement
Since 1917, Lutheran Social Services of the National Capital Area (LSSNCA), a human services and immigration relief and refugee welcome agency, has accompanied those in need throughout Maryland, Virginia, and Washington, D.C. to foster resiliency, self-sufficiency, and access to opportunities.
LSSNCA’s work aligns deeply with 10F Communications’ commitment to mission-driven change. As a long-standing advocate for refugee, immigrant, and underserved communities, its work reflects the power of communication in the face of crisis, and the importance of caring for our neighbors. Supporting LSSNCA’s donor engagement strategy meant amplifying stories and creating a tangible way for individuals to support transformational work in happening in their backyard.
THE CHALLENGE
In a time of donor fatigue and evolving societal and political landscapes, LSSNCA faced the challenge of reengaging donors beyond annual appeals, strengthening relationships, and expanding its fundraising efforts to sustain critical programs.
THE APPROACH
Through a multi-platform engagement strategy, LSSNCA implemented segmented messaging, impactful storytelling, and coordinated outreach across digital and in-person channels to reengage lapsed and quiet donors, and inspire giving from its network and community.
WHAT WE DID
EMAIL CAMPAIGNS
Crafted ongoing appeals that conveyed urgency, impact, and multiple accessible ways to contribute.
SOCIAL MEDIA
Created engaging content, shareable graphics, and real-time updates to encourage peer-to-peer involvement.
WEBSITE COMPLEMENT
Optimized calls-to-action, visuals, and storytelling for donor engagement and conversion.
Social Media Post
Email appeal
BLOGS + THOUGHT LEADERSHIP
Produced content and hosted discussions showcasing donor impact, milestones, and voices across the organization - from program participants to board members.
Specific Calls to Action
Milestone Giving: Highlighted anniversaries with impact stories, detailed how each dollar made a difference, and matched donations.
Giving Tuesday: Released teaser content and emotionally resonant messaging that tied into LSSNCA’s year-round themes.
Year-End Impact: Positioned donors, partners, and participants as “Changemakers,” celebrating the reinvestment cycle that fuels community transformation.
Advocacy-Aligned Appeals: Connected giving to systemic change and key policy, and offered calls to action and ways to contribute beyond donations.
“My arms, once empty, were now filled with the family I had fought so hard to bring to safety.”
—RAHAT, RESETTLED AFGHAN ALLY + LSSNCA EMPLOYEE
Graphics: Studio Eighty Seven
THE IMPACT
Raised $350,000+ in three months.
Re-engaged lapsed and quiet donors.
Broadened organizational visibility during critical fundraising moments.
Mobilized supporters around key advocacy issues, driving action and engagement.
Elevated donor participation and long-term sustainability through personalized, multi-channel outreach.
This work exemplifies the heart of 10F Communication’s mission: building connection through impact. In the face of national crises and global displacement, donor communications at LSSNCA weren’t just about funding programs - they were about reinforcing agency, shared responsibility, and investing in one another. By helping LSSNCA tell its story, celebrate its community, and connect everyday givers to a personal cause, we advanced work that truly matters.
“I wholeheartedly recommend 10F Communications to anyone seeking a knowledgeable and dedicated communications partner. … [Jenn] significantly increased our social media presence and enhanced our newsletter engagement ensuring our message reached those who needed it most. ... [H]er storytelling campaigns effectively highlighted [program particpants’] experiences and contributions.”
