“I don’t know.” Why three words reveal so much.
… there’s a quiet power in saying, “I don’t know.”
In communications, those three words can make or break trust. Over the years, I’ve had to say them often, especially when working with journalists. Sometimes they’d ask a question I couldn’t answer yet. Other times, the facts were still developing. Or, in other cases, I just honestly didn’t know the answers. In those moments, the honest answer, “I don’t know, but I’ll find out,” goes much further than trying to fill the silence with guesses. And, saves a lot of time on the other end having to clean up mistakes.
Addressing Today and Tomorrow’s New Needs: Reimagining What’s Possible
The traditional model - grants, donations, and maybe an annual event or gala - no longer ensure ROI and success on its own. To survive and grow, nonprofits are reimagining what revenue can look like. Branding, narrative, and trust are no longer afterthoughts: they’re strategy and infrastructure.
Beyond Just Updates: How Internal Communications Builds Culture, Curiosity, and Accountability
When you're part of a misson-driven organization, your team isn’t just clocking in - they’re showing up because they care. But purpose alone doesn’t guarantee alignment, clarity, or connection. That’s where strong internal communications come in. At 10F Communications we know the way you communicate inside your organization deeply affects how you show up outside of it.
You Can’t Pour From an Empty Cup: Why Wellness and Community Belong in Your Business Strategy (Even if it’s Your Business)
If we don’t replenish ourselves - personally and professionally – we burn out. Because when you run a small business or lead with purpose, taking care of yourself isn’t a luxury. It’s foundational.