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You Can’t Pour From an Empty Cup: Why Wellness and Community Belong in Your Business Strategy (Even if it is Your Business)
Strategy, Tips and Insights Jennifer Friedel 6/3/25 Strategy, Tips and Insights Jennifer Friedel 6/3/25

You Can’t Pour From an Empty Cup: Why Wellness and Community Belong in Your Business Strategy (Even if it is Your Business)

Wellness isn’t a luxury - it’s a business essential. Explore how integrating wellness and community into your business strategy leads to more authentic, impactful work.

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A Press Release Isn’t Always the Answer - Even if the Client Asks for It
Tips and Insights, Strategy Jennifer Friedel 5/13/25 Tips and Insights, Strategy Jennifer Friedel 5/13/25

A Press Release Isn’t Always the Answer - Even if the Client Asks for It

Press releases can be powerful, but they’re not a one-size-fits-all solution. This post breaks down when to skip the press release and offers alternatives to help your message resonate with the right audience.

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B Corps, Nonprofits, and Small Businesses: What’s the Difference?
Strategy, Tips and Insights Jennifer Friedel 4/16/25 Strategy, Tips and Insights Jennifer Friedel 4/16/25

B Corps, Nonprofits, and Small Businesses: What’s the Difference?

What’s the difference between a B Corp, nonprofit, and small business? Whether you're a purpose-driven brand, a certified B Corporation, or a nonprofit, understanding these models helps you communicate your mission clearly and effectively.

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Fundraising is About Community, Not Just Donations: Why Community-Building Matters Before the Ask
National, Tips and Insights, Strategy, In the News Jennifer Friedel 2/21/25 National, Tips and Insights, Strategy, In the News Jennifer Friedel 2/21/25

Fundraising is About Community, Not Just Donations: Why Community-Building Matters Before the Ask

Crisis fundraising works best when it’s built on a foundation of trust, engagement, and shared purpose. Organizations that invest in community-building year-round will be far more successful when the moment of need arises.

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