… there’s a quiet power in saying, “I don’t know.”

In communications, those three words can make or break trust. Over the years, I’ve had to say them often, especially when working with journalists. Sometimes they’d ask a question I couldn’t answer yet. Other times, the facts were still developing. Or, in other cases, I just honestly didn’t know the answers. In those moments, the honest answer, “I don’t know, but I’ll find out,” goes much further than trying to fill the silence with guesses. And, saves a lot of time on the other end having to clean up mistakes.