A Press Release Isn’t Always the Answer - Even if the Client Asks for It
Press releases can be powerful, but they’re not a one-size-fits-all solution. This post breaks down when to skip the press release and offers alternatives to help your message resonate with the right audience.
B Corps, Nonprofits, and Small Businesses: What’s the Difference?
What’s the difference between a B Corp, nonprofit, and small business? Whether you're a purpose-driven brand, a certified B Corporation, or a nonprofit, understanding these models helps you communicate your mission clearly and effectively.
The Power of Storytelling: Amplifying Voices with Trust and Integrity to Inspire Change
Storytelling is powerful. It’s an honor to be able to amplify the stories and experiences of people’s lived experiences, and it is especially delicate and humbling when it comes to sharing the experiences of those in complex situations. Storytelling can bring empathy, understanding, and change. But when those stories involve people’s lives, experiences, and identities, you must come with not just patience and an open ear, but a deep sense of responsibility and ethics as well.
Navigating New Waters: Staying Prepared and Proactive Amidst Change
With the shifting landscape of politics, small businesses and nonprofits often find themselves particularly sensitive to shifts in local, state, and federal administrations. Such changes can usher in new policies, regulations, and economic climates that directly impact their operations. Yet, with change comes opportunity.