“I don’t know.” Why three words reveal so much.
… there’s a quiet power in saying, “I don’t know.”
In communications, those three words can make or break trust. Over the years, I’ve had to say them often, especially when working with journalists. Sometimes they’d ask a question I couldn’t answer yet. Other times, the facts were still developing. Or, in other cases, I just honestly didn’t know the answers. In those moments, the honest answer, “I don’t know, but I’ll find out,” goes much further than trying to fill the silence with guesses. And, saves a lot of time on the other end having to clean up mistakes.
Addressing Today and Tomorrow’s New Needs: Reimagining What’s Possible
The traditional model - grants, donations, and maybe an annual event or gala - no longer ensure ROI and success on its own. To survive and grow, nonprofits are reimagining what revenue can look like. Branding, narrative, and trust are no longer afterthoughts: they’re strategy and infrastructure.
A Press Release Isn’t Always the Answer - Even if the Client Asks for It
Press releases can be powerful, but they’re not a one-size-fits-all solution. This post breaks down when to skip the press release and offers alternatives to help your message resonate with the right audience.
From Overwhelmed to Impactful: Here’s How to Make a Difference
When the world feels daunting - whether due to natural disasters, humanitarian crises, or injustice - it’s easy to feel powerless. But even in the face of uncertainty, your contributions can make a meaningful impact. Here are some of the best ways to help organizations working on the frontlines.